Website Costs 2026: Pricing by Type and What Determines the Price
Website price is determined by the type of site, number of pages, custom design and integrations. The difference between a single-page landing site and a full-featured e-commerce platform is significant. In the market, prices range from a few thousand to hundreds of thousands, and the scope of the project determines this difference.
In this article you will find pricing ranges by website type and the factors that determine each line item.
Single-page landing site
A single page offering one product or service, providing information only, ending with a form or contact button. Landing pages, campaign sites or event announcements fall into this category.
Factors that determine price:
- Custom design or adapted from a ready-made template
- Whether there is animation, video or interactive content
- Mobile responsiveness detail and performance optimization level
- Who prepares the content (text, visuals)
Although these sites look simple, they actually require careful design because they are conversion-focused. A change in form placement can increase click-through rates. At WoodstoneStudio, starting price: €500–800
Corporate website
A multi-page site consisting of classic sections such as About, Services, References, Blog, Contact. Most businesses fall into this category.
Factors that determine price:
- Number of pages
- Content management system (CMS) customization level
- Number of languages (multilingual sites change the technical structure)
- Whether there are dynamic sections such as blog, news
- Integrations: CRM connection, direct transfer of form submissions to marketing tool
- SEO infrastructure: meta structure, speed optimization, search engine index configuration
Planning the content sequence and sections of a corporate site can take longer than technical coding. The order in which the visitor receives information directly affects the site's ability to meet business objectives. At WoodstoneStudio, starting price: €700–1,200
Salon and clinic website with online booking
Sites that include booking, availability checking and sometimes payment process. Sectors such as hairdressing, aesthetics, health, consulting fall into this group.
Factors that determine price:
- Whether the booking system is completely custom or integrated with a ready-made service
- Staff-based calendar management
- SMS or email reminders
- Online payment integration
- Customer panel (past bookings, re-booking)
If you use a ready-made booking platform, the initial cost is lower but you pay a monthly subscription. If it is a system completely built into your own site, the initial investment is higher and the monthly cost is lower. At WoodstoneStudio, starting price: €400–700
E-commerce website
A fully equipped store with product catalog, cart, payment infrastructure, shipping integration and order management.
Factors that determine price:
- Number of products and variant structure (size, color, stock units)
- Payment provider integration (3D Secure, virtual POS, installment structure)
- Shipping company APIs and automatic shipping code sending
- Stock and invoicing software connection
- Campaign, coupon, discount mechanisms
- User account features: order history, favorites list, address saving
- Multi-vendor (marketplace) structure or single brand
An e-commerce site is technical software. Every integration depends on the stock-invoice system in the background. If you use ready-made e-commerce platforms, setup is fast but you pay monthly platform fees plus sales commission. Custom software can be more cost-effective in the long run, but the initial investment is high. At WoodstoneStudio, starting price: €1,000–2,000
Mobile application
First usable version (MVP) — basic features working, published on iOS and Android.
Factors that determine price:
- Platform: iOS only, Android only or both
- Basic functions such as user login, profile management
- API connection (pulling data from your own server)
- Notification infrastructure (push notification)
- Hardware access such as map, location, camera
A mobile application is structurally different from a website. Each version is subject to store approval, update distribution is out of your control. With cross-platform technologies like Flutter, both iOS and Android versions can be produced from a single code base, but each platform has its own specific requirements. At WoodstoneStudio, starting price: from €3,000
SaaS and web application
Systems where users enter, save and edit data. Examples include project management, CRM, booking platforms, education portals.
Factors that determine price:
- User roles and authorization structure
- Database complexity (how many tables, what relationships)
- Real-time interactions (live notifications, chat)
- Reporting and analytics screens
- Payment integration (subscription, automatic invoicing)
- API provision (other systems can connect)
These types of applications are software projects. They are planned based on functions, not pages like websites. Even if the feature list looks short, the business logic behind each feature complicates the code. At WoodstoneStudio, starting price: from €4,000
Monthly maintenance and support
Updates, security patches, content changes and technical support after the site goes live.
Factors that determine price:
- Server monitoring and backup frequency
- Content change volume (how many pages/news added monthly)
- Security scanning and plugin updates
- Performance optimization (speed monitoring, cache management)
- Bug fixing and technical support time
If you leave your site without a maintenance package, vulnerabilities will accumulate over time. Missing a security update can cause your site to catch malware. At WoodstoneStudio, starting price: €50–120
What to pay attention to when getting a quote
When comparing prices, don't just look at the total figure. The difference between two quotes can come from the following:
- Design: Ready-made template or custom design from scratch?
- Content: Are you providing images and texts, or is the studio producing them?
- SEO infrastructure: Is technical SEO (site speed, meta structure) included?
- Revision rights: How many rounds of changes can you make during the design phase?
- Training: Are you provided with training for content management?
- Post-launch support: Is bug fixing within the first month covered by warranty?
If these are not clearly stated in a quote, do not sign without asking. If you want to see a more precise range for your own project, you can evaluate your project from our pricing calculator.
Why some sites are very cheap
If a quote is well below average, usually one of the following is missing:
- A ready-made template is used: The design is not custom to you, thousands of sites have the same look.
- Content not included: You prepare all images, texts and videos.
- Weak technical infrastructure: Site loads slowly, looks broken on mobile, no security updates.
- No support: You are left alone when an error occurs after launch.
- Hidden fees: Items such as domain, hosting and maintenance are not stated in the quote phase, invoiced separately later.
Billing these items separately is not a problem; the problem is that they are not clearly stated upfront. A cheap quote does not mean bad work, but do not make a decision without knowing what is and is not included.
What you need to do before starting your project
Before asking for a price quote, answer these questions:
- What is the main purpose of the site? (Providing information, making sales, taking bookings, creating membership)
- How many pages and sections are needed?
- Which integrations are essential? (CRM, payment, shipping, third-party services)
- Is the content ready, or will the studio produce it?
- What is your budget and time frame?
Once you answer these questions clearly, the quotes you receive become comparable.
Frequently asked questions
Why are website prices so different?
Site type, number of pages, custom design, integrations and content preparation directly affect the price. There can be a big difference between a ready-made template and custom software.
How is payment made?
Most studios take half of the project at the beginning and half at launch. In some cases there may also be intermediate milestone payments. At WoodstoneStudio, payment is 50% upfront, 50% at launch.
Are there additional fees after launch?
Domain, hosting and maintenance are annual ongoing items. These are usually not included in the initial price.
How much information do I need to provide to get a quote?
A healthy quote cannot be obtained without clarifying the purpose of the site, the number of pages, what features it will have and content responsibility. A detailed brief brings a more accurate price.
Thinking through all these factors when planning your project can take time. You can contact us for a free initial assessment and we can determine together which factors are priorities in your situation.